Privacy Policy

Last updated on 12th February 2024

We at AMY LACEY PROJECT, LLC respect Your privacy. This Privacy Policy explains how We collect, use, share, and protect the personal information You provide to Us when You access Our website, purchase Our goods or services, or engage with Us on social media, as well as Your own rights to the information We collect. 


We collect a variety of information from You when You visit Our website, make purchases, or interact with Us on social media. By accepting this Privacy Policy, You are specifically consenting to Our collection of the data described below, to Our use of the data, to the processing of this data, and to Our sharing of the data with third-party processors as needed for Our legitimate business interests. The information We collect may include personal data, derivative data, financial data, social networking data, mobile device data and other personal data.


Your information allows Us to offer You certain products and services, including the use of Our website, to fulfil Our obligations to You, to customise Your interaction with Our company and Our website, and to allow Us to suggest other products and services We think might interest You. We generally store Your data and transmit it to a third party for processing. However, to the extent We process Your data, We do so to serve Our legitimate business interests (such as providing You with the opportunity to purchase Our goods or services and interact with Our website or mobile app). 

Specifically, We may use the information and data described above to: 

  1. Create and administer Your account; and 
  2. Deliver any products or services purchased by You to You; and 
  3. Correspond with You; and 
  4. Process payments or refunds; and 
  5. Contact You about new offerings that We think You will be interested in; and 
  6. Interact with You via social media; and 
  7. Send You a newsletter or other updates about Our company or website; and 
  8. Deliver targeted advertising; and 
  9. Request feedback from You; and 
  10. Notify You of updates to Our product and service offerings; and 
  11. Resolve disputes and troubleshoot any problems; and 
  12. Administer contests or giveaways; and 
  13. Generate a profile that is personalised to You, so that future interactions with Our website will be more personal; and 
  14. Compile anonymous statistical data for Our own use or for a third party’s use; and 
  15. Assist law enforcement as necessary; and 
  16. Prevent fraudulent activity on Our website or mobile app; and 
  17. Analyse trends to improve Our website and offerings. 


The information We collect and store is used primarily to allow Us to offer goods and services for sale and other legitimate business interests including compliance with legal obligations.


We may share Your information with third parties in certain situations. In particular, We may share Your data with third-party processors as needed to serve Our legitimate business interests, which include administration of Our website, administration of Your account, entering into contracts with You, communicating with You, taking orders for goods or services, delivering Our goods and services, identifying trends, protecting the security of Our company and website, and marketing additional goods and services to You. Our disclosure of Your data is based on Your Consent to this Privacy Policy and Our right to protect and promote Our legitimate business interests. 

We may share Your information specifically for Third Party Processing, compliance with Law, Protection of Our Business, Business Transfers, Third-Party Marketing, third party Advertising, Interaction With Others, Online Postings and External Links.


We make use of log files and cookies which include essential cookies to help Us run Our website and improve Your experience with Our website, functionality cookies to allow Us to remember Your preferences from earlier visits to Our website, social media cookies to record when You have engaged with a social media tool while visiting Our website and advertising cookies for use by third party advertising partners. 

We may also use Pixel Tags which is a small graphic file that allows Us to monitor the use of Our website and provide Us with information regarding Your interaction with the website and Email Confirmations to allow Us to determine if users are responding favourably to Our email communications and to improve those communications. 

Other data technologies may be used that collect comparable information for security, fraud detection, and similar purposes, to give Us information about Your use of Our website, and to greater improve Our website and service offerings to You. 


We may partner with third-party analytic companies, including Google Analytics who also use cookies or other tracking technologies to analyse visitors’ use of Our website or mobile app to determine the popularity of the content, and better understand online activity and who may also use your information. 

You may opt-out of having Your activity on Our website made available to Google Analytics by installing the Google Analytics opt-out browser add-on and also opt out of Facebook interest based ads by visiting


We retain personal data as long as it is needed to conduct Our legitimate business purposes or to comply with Our legal obligations.